Social Media Guidelines
We are continuing to expand, develop and strengthen our expertise across the county of Dorset through the development of a dynamic and extended menu of exciting and inspiring Adult Learning Courses. Alongside our course programme we are expanding our online presence and are using Facebook, Twitter, LinkedIn, Instagram and Google Plus+ to promote these opportunities. These tools however hold the possibility of unintended consequences. This set of guidelines are designed to identify these possible implications and ways in which these may be avoided.
We request that people who use our social media channels to contact us follow these guidelines:
- be civil, tasteful and relevant
- don’t post messages that are unlawful, libellous, harassing, defamatory, abusive, threatening, harmful, obscene, profane, sexually oriented or racially offensive
- don’t swear
- don’t post content copied from elsewhere, for which you do not own the copyright
- don’t spam (do not post the same message, or very similar messages, more than once)
- don’t publicise your, or anyone else’s, personal information, such as contact details, addresses, banking details
- don’t advertise products or services
- don’t impersonate someone else
- don’t post any political comments
We reserve the right to remove, without notice, any disruptive, offensive or abusive posts that do not follow these guidelines. In the event that these guidelines are not followed, we reserve the right to block and report accounts.
Skills & Learning use social media in line with their marketing strategy and to reduce traditional marketing methods such as printing and paper press releases. We advise you to be aware that you are personally responsible for your actions and content published on our social media sites. If you believe the content you are posting would not be suitable for a face to face conversation or any other medium then do not publish it as it won’t be suitable for a social media networking site.
Associations and Disclaimers
If you have a Skills & Learning (S&L) connection and you publicise your connection to us then our followers/readers will associate you with S&L. We advise that any content you may post that may be associated with your work for S&L or the courses associated with us outside of our profile e.g. on a blog, to use a disclaimer “All content published on my site are my own views and do not represent Skills & Learning views, opinions, position or strategies.”
Logos and Endorsement
We ask that you do not use the Skills & Learning logo, mission statement, tagline or slogan or any of our images on your personal accounts/sites. We do not endorse any product, cause, political party or candidate therefore we ask that you do not use our branding to do so either.
We share or retweet information that we think will be of interest or of use to our Learners and Partners in the local Dorset area.
We follow or like people who provide information relevant to our work or those whose information we can share for the benefit of our Learners and Partners.
Please don’t be offended if we don’t follow or like your account, or don’t share or retweet your content.
Any retweets, follows, shares or likes are not an endorsement of a service, individual or organisation. We do not take responsibility for any content on pages or profiles we have shared.
Monitoring Accounts, Responding and Replying
We monitor our Skills & Learning Bournemouth, Dorset & Poole social media accounts Monday to Thursday, 8:30am to 4:00pm, Friday 8:30am to 4:00pm.
These accounts are managed by a select team who will sometimes send your questions off to other service units to find out information for you. This means that it in certain circumstances it may take a while before we can get back to you.
We cannot respond to all your comments but even if we do not reply, we are listening and will pass your comments on as appropriate.
In most cases, it may be better to contact the service directly through our e-mail address: firstname.lastname@example.org
Collaboration and Social Media Presence
All official Skills & Learning social media accounts are monitored and run by approved users through our Marketing department. Only those who have been granted administrative access can post through S&L. In the unlikely event our account is hacked we will inform and deal with it appropriately. We do not take responsibility for content posted by hackers.
S&L also works in collaboration with other businesses online as this provides a low cost alternative for expanding reach. Authorised collaborations should adhere to the above policy and maintain our standards.
All correct at time of publication – March 2018.